Patrick Heneghan: Snapchat, the date, the metavers

We met Patrick Heneghan, marketing lead at Snap. We wanted to take stock of key topics of the moment, which Snapchat does not necessarily address like other social platforms: data and the protection of privacy, the metaverse, augmented reality and shopping. With a few preliminary questions: what are the uses? Do the targets mature? What concrete cases for brands on Snapchat?

Patrick gives us very clear valuable insights and helps us understand where the metaverse could go.

He answered our questions:

• Snapchat today?
• Beyond young people, have the targets matured?
• What uses?
• Data: what model?
• Your approach to the metaverse?
• Augmented reality and shopping: how does it work?
• What about hardware, especially connected glasses?

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