For the Volkswagen group, the profits made in the United States after difficult years are all a rebirth. Hope is therefore back within Volkswagen, whose growth inevitably passes through markets such as Europe, but also China and the United States, three markets with often very different expectations.
Although encumbered by the Dieselgate affair, which dates back to 2015, Volkswagen has since been in difficulty on the North American market, where customer confidence in the brand was then at its lowest. Taking his troubles patiently, Volkswagen now seems on the upward slope, especially with its electric vehicles, the ID Buzz in particular. A vehicle inspired by the mythical Volkswagen Combi symbolically linked to a glorious era for the United States.
Wishing to ride on this positive momentum, Volkswagen has announced an upcoming investment of €6.4 billion to develop electric vehicles in North America. In addition to the local production of the ID Buzz, the Volkswagen group is counting on the release of many electric vehicles in the coming years to attract and convince American customers to invest in one of its brands: Volkswagen of course, but also Audi or Porsche. . Announced objective: to reach 10% market share by 2030. A big challenge for the German group.
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