Launched the first virtual beer IT.dir.bg

Heineken has launched an advertising campaign among fans of virtual reality by launching Heineken Silver virtual beer for them. The beer is “made” in a virtual brewery on the digital platform “Decentraland”.

The process of creating the beer is undergoing a high-tech transformation to take over the metaverse pixel by pixel, the company said. The special type A yeast, which is traditionally aged in horizontal tanks, has been replaced by A-pistols. Classic aromatic hops have now been replaced by binary-coded hops grown by NPS farmers who are not controlled by players. The entire virtual brewing process is monitored by Heineken’s virtual assistant brewers, digitized deputies of master brewers.

“Virtual beer is only available in the metauniverse, but the real taste of Heineken Silver can be found in stores,” the company said.

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