Spotify, the world’s most popular music streaming service, has announced a partnership with FC Barcelona. The Swedish company’s logo will now appear on the shirts of the men’s and women’s teams.
Spotify was announced as the club’s lead partner and official audio streaming partner via a press release. The new kits will be used on the pitch from 2022/23 and last for four seasons. Spotify will also sponsor training shirts for the following three seasons, starting with the 2022/23 season.
Furthermore, in recognition of this collaboration, the stadium will be named Spotify Camp Nou for the first time in the club’s history. Indefinite ownership rights will begin in July; in the meantime, a renovation will take place as part of the ‘Espai Barça’ project, which will modernize the facilities and surroundings of the Barça Club.
“The goal of the partnership is to build a new platform for artists to connect with Barca’s global fan network,” Spotify added.
The two organizations said they would work together to ensure that the jersey “become a meeting place for artists from all over the world” while creating new opportunities.
The agreement was signed on March 15 and authorized by FC Barcelona’s board of directors, but it must be ratified by the members’ assembly on April 3.
“Furthermore, FC Barcelona and Spotify will work together to promote and magnify the artists’ work to the Blaugrana’s global television audience via the commercial surfaces of the Club’s stadium. Spotify becomes part of the club’s future with the development of Espai Barça. »
The engagement with the streaming service is part of FC’s strategy to collaborate with companies that share its values and philosophy while maintaining its global reference position.
According to officials from both companies, this combination fills them with pride and happiness as it creates new opportunities for them and their customers while maintaining their inventive spirit.
“This alliance will allow us to continue to bring the Club closer to its fans and make them feel even more part of the azulgrana family through unique experiences that combine two activities such as entertainment and football, which will allow us to connect with new audiences around the world,” FC Barcelona president Joan Laporta wrote in the missive.
Alex Norström, Spotify’s commercial director for freemium, said the company is happy to help artists who can connect with thousands of followers and will continue to leverage their marketing efforts.
“Spotify’s goal is to unleash the creative potential of humans by helping artists earn a living from their work and connecting them with their fans. This cooperation, in our view, presents many opportunities to achieve this goal in a creative, imaginative and meaningful way. »
According to EFE, sources familiar with the negotiations said the arrangement is worth 70 million euros each year for four years, when performance criteria are included.
Spotify will take over from Rakuten as main sponsor of Club Barca on July 1, 2022, under the terms of the deal.
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