In dire need, FC Barcelona is now even selling the stadium name
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No more “More than a club”? Troubled FC Barcelona are renaming their stadium
Quelle: Getty Images/Soccrates Images
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FC Barcelona is heavily in debt. A new sponsorship deal with a well-known streaming company gives the Catalans hope. The proud Spaniards are now breaking with a venerable tradition for this.
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Dhe highly indebted FC Barcelona has opened up a new source of money. The Spanish top club will work with Spotify as the main sponsor from the summer. The Catalans announced that they had signed a contract for a “strategic partnership” with the music streaming market leader.
Barcelona broke with tradition for the contract. As part of the new collaboration, the Catalans’ stadium in Barcelona will be called Spotify Camp Nou. Renaming the venerable venue had been considered impossible for many years. It was classified as breaking a taboo.
Barça’s men’s and women’s teams will also feature the Swedish company’s branding from next season and initially until the summer of 2026.
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The agreement, approved and signed by the club’s board of directors, is subject to ratification at an extraordinary general meeting scheduled for April 3, it said. This agreement “enables us to combine entertainment and football while reaching a larger number of people around the world,” said club president Joan Laporta.
Barcelona suffer from debt burden
The agreement comes at the right time. The financially and sportingly ailing club has debts of 1.35 billion euros. The financial terms of the deal were not disclosed. However, the Catalan specialist newspaper “Mundo Deportivo” and other media report that the club will receive 65 to 70 million euros for each of the next four seasons.
Recently, reports had caused astonishment, according to which the Catalans are 144 million euros above the permitted spending limit, according to the Spanish league. “This number comes from the difference between the club’s actual losses and those estimated by La Liga in May 2021,” said Javier Gómez, general manager of the Spanish league, according to Mundo Deportivo. Barcelona’s losses are greater than their ability to “earn revenue”.
