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This is Xiaomi Indonesia’s Strategy to Face the Chip Crisis

Wednesday, March 16, 2022 – 22:50 WIB

Xiaomi. Foto: Official Xiaomi

jpnn.com, JAKARTA – The automotive and technology industries are currently experiencing a chip crisis for the next two years.

The scarcity of these chips makes manufacturers against in producing their products.

Because of this, various technology manufacturers have taken appropriate steps to keep the supply of their products under control. One of them is Xiaomi Indonesia.

Country Director Xiaomi Indonesia Alvin Tse said that the chip crisis has become an issue in the technology world for the past two years.

According to him, the scarcity affects all industries.

However, he said, currently it has tended to be stable.

“In Q2, Q3, and Q4, it is expected that there will be less supply-driven market than demand-driven market. We launch products according to consumer needs,” said Tse, quoted on Wednesday (16/3).

He added, globally, the scarcity could have an impact on many places or companies.

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