old technology manufacturer, Nokia seems to have given up on developing flagship-type phones. This can be seen at the 2022 Mobile World Congress (MWC) which was held some time ago when Nokia did not show off the latest flagship phone.
The Nokia 9 PureView was the last flagship phone that Nokia launched in 2019. The phone received a lot of attention from consumers because it embeds five camera settings on its back.
However, HMD Global, the company that owns Nokia, has suffered a setback due to a number of reasons, including a shortage of chips.
Nokia also had internal issues including delayed or canceled software upgrades, and the phone was deemed unable to match specs and price competition.
Until now, the Nokia 9 PureView has not been continued to the latest series, even though it has been more than 2 years since it was launched. HMD Global even announced some time ago that they had no plans to announce a premium phone in the near future.
Adam Ferguson, Head of Product Marketing at HMD Global, bluntly told Android Authority‘Making a phone for US$800 doesn’t make sense to us right now’.
Instead of launching flagship phones, HMD is focusing on entry-level and mid-range feature phones. A year after its launch, Nokia shipped more than 25 million phones.
However, that number of shipments faced a steady decline until the end of the second quarter of 2020, before starting to increase in the third quarter, according to a Nokia Mob report.
Currently, HMD Global says its latest strategy is to launch affordable products that last a long time and pay more attention to outstanding battery life.
Nokia’s new smartphones are now categorized in the C, G, and X series, although there is also a T series that includes the Nokia T20 tablet. Screen Rant.
The brand is also focused on the US market, where there is no real competition from Chinese brands. Seeing this new strategy work, it’s understandable why Nokia doesn’t have a new flagship or mid-range smartphone to release.
(can/fea)
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