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Stromae: “Why wouldn’t Americans listen to someone who sings in French?”

As his album “Multitude” comes out, Stromae is attacking the North American market. After the Coachella festival in California, where he sings on April 16 and 23, he will stay in the United States to promote.


Stromae on stage for his album Multitude ©BelgaImage

Before the European summer festivals (for Belgium, it’s June 19 at Werchter Boutique and July 10 at Les Ardentes), Stromae will settle in the United States for three months to promote his album “Multitude”. . On April 16 and 23, he will sing at the Coachella Festival, in the Californian desert. Contrary to what some have implied, our National Maestro is not the headliner. Billie Eilish, Flume, Megan Thee Stallion, and composer Danny Elfman have their names bigger, but that doesn’t take away from its merit. He will offer the same show as the one planned for his European tour.

9 indoor concerts

Stromae has also put the dates of its North American theatrical tour on sale. This is scheduled from October 21 to December 11: five concerts in Canada, four in the United States: San Francisco (25/10), New York (21/11 at Madison Square Garden, which he had filled in October 2015 during the Racine Carrée tour), Washington DC (3/12) and Boston where he could celebrate Saint-Nicolas.

6,000 tickets sold in one day at Madison Square Garden

« The United States is a personal thing, replied Stromae, during the press conference he gave in Brussels this Wednesday, March 2. “I listened to music in English all my childhood and thought that Americans could do the same thing with someone who sings in French. It’s as stupid as that. On the first day of sale, we sold 6,000 tickets for Madison Square Garden. It surprised me because “Multitude hadn’t been released yet, we didn’t have any crazy news. Having an audience like that is proof that we did a good job going there (during the Racinée Carré Tour or for his TV appearance with Jimmy Fallon, – editor’s note). In San Francisco, Washington DC and Boston, the rooms where I will play are equivalent to French Zeniths. As long as there are audiences, I will play there. »

A Telerama, Stromae had, however, that he considered his American adventure “as a complicated challenge”. ” But why not try? If I fail, it won’t be a tragedy either. My life doesn’t revolve around this ambition. »

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