Electronic Arts president Andrew Wilson said the deal with FIFA was of no use to them.
Electronic Arts, which held a press conference in the past months, said that the naming rights agreement with FIFA would be reviewed and they were looking for new names.
The 10-year naming rights agreement between FIFA and EA Sports has come to an end. It turned out that FIFA requested $ 2.5 billion from EA Sports for the new 10-year naming rights contract.
EA Sports front does not take kindly to this fee. For this reason, changing the name of the game has been on the agenda for a while.
EA: FIFA DOESN’T WORK FOR US
Andrew Wilson, CEO of Electronic Arts, spoke about the partnership with FIFA at a recent internal meeting. Stating that the FIFA agreement slowed down the development of the game, Wilson said, “The only benefit of FIFA for us is the four letters on the cover of the game..” said.
The CEO also says that Electronic Arts has licenses that allow players, teams and entire leagues to use their names without having to deal with FIFA.
AGREEMENT WITH THE WORLD CUP WILL END
The 10-year deal between EA and FIFA expires after this year’s World Cup, which will be held in Qatar from November 21 to December 18.
It is on the agenda that Electronic Arts will not cooperate with FIFA any more and therefore the name of the FIFA football game will be changed.
2K SPORT IS INTERESTED IN FIFA NAME RIGHT
Known for its many sports games, especially the NBA, 2K Sports is closely interested in the naming rights of the FIFA game.
The company’s boss, Strauss Zelnick, gave a suggestive answer to the question “whether they are interested in FIFA naming rights” during a press conference and said: “We’ve never been interested in this sport category before. This is a big step for us. For now, that’s enough to know.” he said.
If 2K Sports and EA Sport agree, the famous game series may be released next year under the name “2K23”.
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