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They highlight a program to enhance the working life of women

The Conectadas program, a corporate responsibility initiative of the telecommunications company Tigo, stands out for benefiting more than 5,000 women since 2019, training on topics such as: profitable use of the internet and smartphones, email, search tools, social networks and their use for advertising, internet security and others. Within the framework of the Paraguayan Women’s Day that is remembered today, the company celebrates that women choose this type of opportunity to grow and develop.

Among the participants are young people looking for their first job, mothers, housewives, entrepreneurs looking for an opportunity to improve themselves. The second phase of the program provides training with specific content to promote entrepreneurship with topics such as business plans, sales techniques, customer service, digital marketing, etc.

For this year, in addition to launching training in a 100% virtual format on the use of the Internet open to all women in the country, they plan to carry out a version of the program dedicated to women entrepreneurs who are part of the Tigo value chain. The goal is to reach at least 400 women.

Mercedes Jara, one of the program participants, highlighted the initiative of the Tigo company: “Before I didn’t give so much importance to digital tools, but knowing everything they encompass I realized that they are very interesting and important for my work activity” , said who owns a business in Luque.



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