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Vive le Velo! Known from TV, the clothing, now also the store and soon the cycling and walking routes — © © BMUS GARDEN
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Say no more TV show to Long live the bike!† It is now a real brand. The clothing line has been around for a while, but from Saturday there will also be a shop in Diksmuide and after that there will be cycling and walking routes. If this is successful, the routes may be extended to the rest of Flanders. Brand specialist Frederik Picard has no doubts. “Any company would love to be in their position.” But who actually deserves that?
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