- 11 hours ago
- iPad
- Julien Russo
-
React
Since Apple entered the tablet market, the iPad has only been successful with a certain lead over the sales of competing tablets. Over time, Apple has been able to maintain this popularity through regular renewals and iPads at all prices, for those on a budget and those willing to spend more.
The iPad has been in top form
Whether in Asia, Europe or the United States, the iPad is a hit everywhere despite ever-increasing competition agressive on the prices and characteristics of the tablets. According to recent data provided by the firm Canalys, the iPad has achieved a impressive performance in 2021, Apple managed to ship 19.1 million iPads in the United States, a statistic well ahead of Samsung or Amazon, but down 17.3% compared to 2020 sales.
This slowdown can be explained by the fact that orders were more numerous in 2020 following the appearance of the health crisis and the need computers and of tablets to work from home. Tens of millions of people have been forced to gear up as soon as possible so that their professional activity is not interrupted.
In 2021, this category of customers who purchased equipment for teleworking already had everything they needed, only the renewals iPad as well as migrations Android to iPadOS.
Apple’s market share fell slightly to 42,1% against 45.8% for the year 2020, the Cupertino company is still in first place in the market.
In the second position of the best sellers of tablets in the United States, we find Amazon which takes advantage of the popularity of its website to reach new customers more easily. The company managed to sell 10,9 millions of tablets and has a market share of 23,9%.
Samsung is in third position with its Galaxy Tabs, the South Korean giant is encountering difficulties to win over American consumers who all seem to be stubborn about tablets from Apple and Amazon.
Samsung records a market share of 17,5% in 2021 with 7.9 million shipmentsan obviously disappointing statistic especially when you know the potential of the Galaxy Tab.
In fourth place are Microsoft and its tablets Surfacethe company managed to sell only 1,3 million copies in 2021, which represents 108,333 sales per month, a performance that is clearly not up to par for a company the size of Microsoft!
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