Pinterest is one of the social networks that can give you the most ideas on how to do something, hence its popularity.
According to data from the social media platform itself, until July 2021 it had 459 million monthly active users globally.
As for the country that uses it the most, it is the United States, with the population between 25 and 34 years of age being the most assiduous in consulting it.
And although it is not the favorite or most used, it is still a reference for all those who are looking for good ideas on how to create something.
With augmented reality Pinterest shows you how your furniture will look
Decorations, hairstyles, distribution of spaces and other things are what you can access through Pinterest.
And to continue offering you an enriching experience, the social network now makes use of Augmented Reality to show you what certain pieces of furniture would look like in your home.
According to information from the Wall Street Journal, this new function or service is already available with just over 80,000 retail products.
Depending on the communication medium, this information can be accessed through pins, which show the price and other relevant information.
Likewise, it was reported that given the search for products that users want to buy, it was how they decided to apply this technology.
He added that giving them the opportunity to visualize what certain pieces of furniture would look like in certain spaces of a house helps them make better purchasing decisions.
He also commented that having augmented reality will help users in their purchase process, from the initial stages.
In business terms, Pinterest wants this technology to allow it to measure traffic, engagement and direct sales.
Augmented reality, an ally to improve the experience
The integration of augmented reality, as part of the Pinterest service, although it is something new in the social network, it is not for other brands.
Snapchat was one of those that started with this technology available to its users, because in addition to providing filters, it also allows you to try on certain items.
Ikea is another company that has been using it since 2017 to show its customers what their furniture would look like through a 3D model.
With this in mind, we can say that tools such as augmented reality are a novel alternative with a great impact on users.
And if what you are looking for is to provide a better experience, adding technologies like this can be a good way to achieve it.
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