Elma Aveiro, one of Cristiano Ronaldo’s sisters, has announced the closure of the CR7 clothing store in Madeira after more than 15 years of work. “Very big projects underway, a lot of energy invested, time, affection and the love of my family. Since time is not enough for everything and since life is made up of stages, after 15 years I decided to close a chapter of my life. It was not an easy decision because it was here where my dream began”, he expressed through his profile on social networks while showing the already empty shelves of the establishment. “Many memories, passages and moments that will be marked forever on this page that I will keep in my heart,” he added.
With her words, Elma makes it clear that her decision stems from a busy schedule and not even the change of venue that they carried out three years ago has been an impediment for her to try to take another step forward in her career. And it is that Ronaldo’s sister is involved in multiple projects, including jewelry design and the promotion of a champagne brand which he launched in tribute to his brother when he reached 777 goals.
But nevertheless, It is not the first store or the first business that Ronaldo and members of his family have closed in recent years. Last year they closed the doors of a restaurant in Madeira and in 2020 they had to lower the blinds of the CR7 clothing store located in Vilamoura, in the Algarve, presumably for having obtained sales below what they expected. What’s more, several years ago they had to do the same with the establishment that Cristiano owned in the Parque de las Naciones neighborhood of Lisbon.
Ronaldo, embarked on multiple businesses
The clothing stores and his signature CR7 have been one of the businesses in which Cristiano has deposited more effort and more enthusiasm. Sunglasses, perfumes, jeans, shoes, underwear… The one from Madeira has launched practically everything on the market and has been in charge of promoting it on social networks, however there are certain places where it has not achieved the expected revenue .
However, Ronaldo has managed to diversify his fortune and has invested in hotels together with the Pestana Group, has opened gyms and has embarked on the hair transplant business thanks to Insparya. The latest idea of the Portuguese, aesthetic treatments to look tanned throughout the year.
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