The YouTube platform will no longer produce original content under the name “YouTube Originals”, with which it competed with streaming services such as Netflix and HBO.
The strategy outlined by “YouTube Originals” failed to catch on and lost some productions that went to other platforms.
Notably YouTube premiered series like “Cobra Kai” and “Step UP”, as well as documentaries and reality shows starring well-known American actors like Will Smith.
In that sense, the commercial director of YouTube, Robert Kyncl, said that now se will dedicate to the business model in which they will host content from independent creators.
“In the future, We will only fund shows that are part of our Black Voices and YouTube Kids programs.”, he stated, as reported EFE In a note published in the diary 2001.
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