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Bobby Kotick, CEO, Activision Blizzard
Activision Blizzard has had serious problems recently. Last year Blizzard’s president has resigned J. Allen Brack and there has been speculation that Bobby Kotick, who has been at the helm of Activision for 30 years, could take his place. –
At the same time, these are changes that were triggered by many complaints about the environment in the company, which was subsequently replaced by lawsuits. Blizzard also began to lose sponsors financing its events, such as T-Mobile, and these problems were, of course, reflected in the results of game development. It can be said that Activision Blizzard had and still has its big problems, which did not end with the announcement of the acquisition, and therefore we can not even wonder what it tells us. The Wall Street Journal. –
Microsoft itself has already announced that Bobby Kotick will remain CEO of Activision Blizzard until the acquisition is completed and closed. After that, he will be taken over by Phil Spencer himself, the head of the Xbox division at Microsoft, whose position has strengthened very sharply in recent years. However, it was not clear what would happen to Kotick himself, but now we learn from WSJ that he should just leave Activison Blizzard. According to various charges he should have known about it himselfwhat culture prevails in his company and he was not willing to do anything about it. What is certain, however, is that Kotick has made a bad name for his overall approach, and whatever his role, Microsoft probably doesn’t want him in (soon) his Activision Blizzard.
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