An intriguing question that the Fundación Imagen de Chile wanted to answer through a study called “Image in the country in culture and heritage.”
The research measured the perception of 12 cities around the world about different Chilean personalities, to determine which local figures were known on the planet.
Thus, an analysis of the international press was carried out, together with market research, in different cities around the world such as Toronto (Canada), New York (United States), London (England), Berlin (Germany), Madrid (Spain), Shanghai (China), Tokyo (Japan) and New Delhi (India).
The podium was headed by the famous poet winner of the Nobel Prize (1971), Pablo Neruda. He was followed by the writer Isabel Allende, author of novels such as The House of Spirits e Inés of my soul. The third place went to the actor Pedro Pascal, protagonist in The Mandalorian.
32% of those interviewed knew that the author of Residence on Earth Y General sing he was Chilean, while 28% of those consulted knew the novelist and her nationality.
the top 10
Further down, the actress Daniela Vega also appeared, who had a leading role in a fantastic woman, film that won the Oscar for Best Foreign Film in 2017.
Architect Alejandro Aravena also appears, who won the prestigious Pritzker Prize in 2016, the main architecture award in the world.
“On the other hand, names of artists stand out at the same level as Neruda or Allende, such as Violeta Parra, Roberto Bolaño and Víctor Jara”, they comment from the foundation. “With this, it is clear that his legacy remains intact, since several years have passed since his death.”
The complete list, from first to tenth, was made up of Pablo Neruda, Isabel Allende, Pedro Pascal, Daniela Vega, the poet Gabriela Mistral, the singer-songwriter Víctor Jara, the writer Roberto Bolaño, the musical artist Violeta Parra, Alejandro Aravena and the singer Mon Laferte.
The figures that were located outside the podium fluctuated between 15% and 18% in recognition for their nationality, while between 16% and 25% had general recognition, without knowing their country of origin.
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