Dwayne ‘The Rock’ Johnson has reached a new milestone in the social media world by dethroning Kylie Jenner as the highest-paid celebrity on Instagram.
Until recently, the young businesswoman led the ranking of the highest paid celebrities by earning almost a million dollars for each publication, however, the actor from ‘Fast and Furious’ has surpassed her by beginning to ask for $1,015,000 for each advertising post that he makes in his social network account of the little camera. In fact, last year he was named by Forbes magazine as the highest paid actor, with revenues exceeding 87.5 million dollars in the annual cycle closed at the end of June 2020.
Johnson currently has 289 million followers while the ‘Kylie Cosmetics’ founder has 301 million followers. The truth is that he is now in the number two position of the highest paid celebrities. This new achievement of the former fighter shows that success on social networks is not guaranteed only for young people.
This news was given by the British marketing company Hopper HQ, which publishes each year a list of the celebrities who make the most of their advertising deals on social networks. To do this, they take into account variables such as the number of followers, the impact, the social relevance and the trust they transmit when promoting products.
Likewise, it was known that Johnson has managed to rise like foam in this ranking, behind other list regulars such as Selena Gomez, Kim Kardashian, Ariana Grande and Cristiano Ronaldo.
Among the top ten celebrities who get the best performance for each paid advertising are also Beyoncé, Justin Bieber, Taylor Swift and Neymar, among others.
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