[CONTENU PARTENAIRE] Koesio (formerly C’PRO) is the French champion of local digital services (IT, document processing, telecom, management and financing solutions), mainly with VSEs-SMEs, communities and large groups. Bringing together nearly 3,000 employees and achieving a turnover of nearly 800 million euros, the group is today the privileged partner of nearly 100,000 small and medium-sized enterprises and has strong ambitions. Explanations from Gilles Perrot, CEO of Koesio.
You are an ESN which includes in its portfolio of clients many VSEs and SMEs. How are they getting through the Covid crisis?
They are ultimately among the companies least affected by the consequences of the health crisis. It is above all in Île-de-France and among large accounts that teleworking has been massively adopted. VSEs and SMEs present in the regions were less impacted. Of course, big investments have been made in the area of mobility. But after the first confinement in spring 2020, which was very strict, these organizations have gradually returned to their traditional mode of operation.
In September 2021, you changed your name. The C’Pro group became Koesio. What does this say about your strategy?
Historically, we have grown by increasing the number of external growth operations. This represents a lot of companies, of different brands with 27 websites to manage within the group. It was therefore necessary to rationalize all this. Hence the name change which reflects from a strategic point of view our desire to exist on the market and to communicate under the same identity. It was also important to materialize our global expertise, our ability to meet all the needs of our customers in the digital field. Koesio brings this dimension of coherence, of cohesion to our business project.
For what ambitions?
This new identity is closely linked to our 2021/2024 strategic plan. It aims for 40% growth in Koesio’s activity over the next three years to reach the milestone of one billion euros in annual turnover, against nearly 800 million today. This will involve external growth operations which remains our development model, especially since we find ourselves in a time when liquidity is abundant and inexpensive on the market, which favors this type of operation. But we have also set ourselves an organic growth target of 24%.
With the launch of new services?
Yes. As part of this plan, we have just launched an offer of managed IT and telecom services called BeProactive. It is intended for very small businesses and represents an important diversification objective.
Will this 2021/2024 plan also involve new recruitments?
We have 500 hires planned over the next 12 months. The employee experience is at the heart of our strategy. In this area, we have recently been certified “Great Place to Work” for the entire group, and no longer just for the Rhône-Alpes region, which is our historic establishment. Today, 80% of our employees are shareholders of the group, which is quite rare since only 5% of mid-sized companies in France offer their employees access to capital via a Company Mutual Fund. We are also going to create a foundation early next year. It will be endowed with 100 euros per year and per employee in order to support CSR projects.
Recently, you have also extended your activities to foreign markets, Belgium and Luxembourg. What are your international goals?
We want to establish ourselves in other countries and duplicate the model that has made our success in France, but no objective has been set as part of the 2021/2024 plan. It is an ambition that will materialize according to the opportunities that present themselves to us.
This content was produced with SCRIBEO. The editorial staff of BFMBUSINESS did not participate in the production of this content.
