Lhe WhatsApp messaging application aimed at medium and large companies, WhatsApp Business API, during 2022 will have some new features to streamline and facilitate communication between users.
Cari AI, an Artificial Intelligence platform, describes the trends and novelties of this application, which is used in 128 countries and handles more than 60 billion messages and 1.6 billion images per day, just below Facebook.
WhatsApp has different business models. One of them is the Business API, or also called business line, with pay-per-use, required by larger companies that simultaneously deserve to attend thousands of two-way conversations with their users.
Here are the changes to the WhatsApp Business API business model (paid model for medium and large companies) for 2022:
- Change of charging model from notifications to conversations.
- Shopping cart functionality available for Business API.
- Access to sending promotional messages.
- Portability of Business API lines between WhatsApp partners.
Currently the WhatsApp Business API business model has a charge for proactive messages sent by the company to the user, called HSM, which are stipulated by Facebook and categorized by each country. But as of February 1, 2022, companies that today have this paid WhatsApp service should start thinking about payments per conversation, that is, Facebook will charge for conversations initiated by the company and conversations initiated by the user.
Shopping cart function
Another great novelty is the native integration between the Facebook marketplace, which is a space for the sale of products, catalogs and inventories, with WhatsApp Business API, which will allow medium and large companies to offer their products with catalogs and shopping cart embedded in WhatsApp.
In this sense, this novelty will have benefits such as: it will be self-manageable, from the Facebook page you will have all the command control to enter, delete and update the information; all management is within WhatsApp, no third party will be needed; load manual or bulk from or through Excel; it has easy integration with chatbots, clearly including the one from Cari AI; access to sending promotional messages and basic inventory management.
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