Which one do I like the most? The story of the Spanish exile in France who creates Leonor Greyl or her star hair product? I will say that, equally, although his vital and entrepreneurial success traces one of those protean stories that are studied in business schools.
It all started in May ’68. At the same time that young people woke up with slogans such as “Let’s face it, let’s ask for the impossible”, Leonor and her husband Jean-Marie opened their hair treatment center on the Place de la Trinité.
The brand, which has already celebrated its 50th anniversary, is a prestigious benchmark in natural hair cosmetics. How were the beginnings? In the 60s and 70s shampoos were very aggressive, they could cause reactions and there were hardly any natural alternatives. Given this, Leonor Greyl, who had worked as an assistant in the consultation of her brother-in-law, the dermatologist Jacques Courtin-Clarins (germ of the current Clarins), decided to create her own firm together with her husband, which combined engineering training with passion for botany.
Leonor Greyl is today a cult brand due to its trajectory and the solvency of its products. Her treatments, which have Meghan Markle, Madonna or Kim Kardashian among their followers, can be purchased at her Online store and authorized points of sale such as Lookfantastic, so that they are made available to everyone (including men, since they have a male specific line). And they can also be enjoyed, in all its dimension of personalized attention and professional care, in the Institute Leonor Greyl on rue Tronchet (Paris) and in salons with hair spas such as Eduardo Sánchez House (Madrid).
My favorite treatment is L’Huile by Leonor Greyl, a pre-shampoo oil that is applied to the ends. After washing the hair is loose, nourished and very shiny. In winter it solidifies, so you have to immerse the container in hot water for a few minutes to liquefy it. It is also a basic oil to protect our hair from the sun, pool water or the sea. Another best seller is Huile Secret de Beauté, an original creation for body and hair made from jasmine and tiare.
As a resolution for the new year, how about we put a treatment of Leonor Greyl in the list and we already begin to fulfill it? It is a pleasure to give us time while a scented oil takes care of our hair.
Note: Mentions of brands and products do not carry any consideration
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