pte20211221024 Media / communication, technology / digitization
According to Insider Intelligence, the platform has been the third largest social network in the world since 2020
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TikTok: Rapid ascent continues (Photo: Olivier Bergeron, unsplash.com) |
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New York (pte024 / 12/21/2021 / 12:30) – TikTok has already surpassed Snapchat and Twitter in terms of user numbers in 2020 and left them further behind in 2021, according to market researcher Insider Intelligence http://insiderintelligence.com (formerly eMarketer). This makes TikTok the third largest social network behind Facebook and Instagram. TikTok will continue to grow in 2022 and will then already reach 755 million users who log in at least once a month. That would be over 20 percent of these social network users.
Rapid growth
According to Insider Intelligence, the number of TikTok users is increasing rapidly. It was plus 59.8 percent in 2020 and plus 40.8 percent in 2021. Although this growth is slowing, it should still be a whopping 15.1 percent in 2022. According to the forecast, TikTok will have 755 million monthly users next year and thus reach a good fifth of the 3.57 billion people who will log into a social network at least once a month in 2022. In 2024, around a quarter of social network users should also or primarily use TikTok.
“The rise of TikTok is particularly challenging for Snapchat, with which it is in direct competition for young users,” said Debra Aho Williamson, Principla analysit at Insider Intelligence. What seems more remarkable, however, is that TikTok has also clearly surpassed the short message service Twitter. “Although TikTok bears little resemblance to Twitter, its massive size compared to the more established platform reflects the addictive nature of TikTok content,” explains the analyst.
Solid number three
Next year, TikTok is forecast to have 755 million monthly users, almost as many as Snapchat (464.9 million) and Twitter (345.3 million) combined. Third place seems safe. However, further ascent is likely to be just as difficult. According to Insider Intelligence, Instagram will bring it to 1.28 billion monthly users and Facebook even to almost 2.1 billion such loyal visitors.
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