Jakarta, Selular.ID – Poco Indonesia has declared as an independent brand that it will be more flexible in providing strategies to target consumers, therefore it will become a smasher for the smartphone market with the vision of “Extreme Performance and Extreme Price”.
Poco and Xiaomi are already planned to be independent of each other because Poco is currently focused on only bringing smartphones with solid specifications, but the prices are very competitive, while for Xiaomi they will expand to IoT products.
Therefore, the Cellular Team had an Executive Talk, with the Head of Marketing for Poco Indonesia, namely Bung Andi Renreng who took the time to provide definitions, portfolios, and plans from Poco Indonesia:
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What is the meaning of being independent that is promoted by Poco Indonesia?
The meaning of being independent in Poco actually means that it is easier for us to give strategies to the target audience us, because Poco’s target audience is different, let’s talk about targets audienceFirst, let’s talk about the value of this Poco.
To become an independent brand, we must have a strong foundation, namely: value from this brand, there are three values of the Poco brand, brave, different, and breaking. From our courageous values, we dare to present products that have shocked the market, for different values we always present different specifications from the others.
We also categorize three target audiences, it can be seen from our series, which is in the F series for smartphones, which are better flagship killer, because here it is intended for people who are looking for everything, while for the X series, it is more of an exteme performace where he is the person we are targeting is more focused on performance, for the M Series it is for young people who look different, which is seen from us displaying in terms of color variants Yellow.
Because It Brings Extreme Specifications, What If Poco Is Stamped As A Gaming Smartphone?
Exactly Exactly, because today’s gaming requires a lot of things, a large battery, the main thing is performance and connection. These are the three main things in gaming, let’s look at the processor from the last M series, we’ve already used the Dimensity 700.
To play Genshin Impact, it’s compatible, although it’s not as comfortable as playing on Poco X# or Poco F Series, but it’s already possible, so if you say “Poco is a gaming cellphone”, yes, it’s true and right because for the M series, it’s already entered into Minimize the requirements of each game.
Then because Poco is suitable for Smartphone Gaming, what about the female audience?
Judging from the data, our users are male, but actually we don’t target our products only for boys, even though Poco always talks about Specifications, so it looks like it will be easier to attract male consumers.
But why not, there are still a lot of female users, in fact when we went to Makassar we held a meeting with the media who used poco, in fact the two people were women, what else did they use in the X series.
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During 2021, which series sells the best when it is launched to consumers?
The best selling is actually all series, even Poco F1 there are still many who are looking for it because it already uses Snapdragon 845, it is very qualified to be used this year, all series can sell because they are back again. brand promise we are “extreme performance and extreme price”.
Can it be leaked regarding Poco’s plans for next year?
Okay, that future plan, even though we are not even a year old, but we will first see what our achievements are, from 2021 it is clear that we will present more products in all series, both F, X, and M, it will continue.
Second, we have built the world’s first poco store, it is also our plan to increase visibility of Poco next year, we will target 10 Poco stores, now what’s interesting about this Poco store is because Poco Stores will not be available in the area. trademark like malls.
Precisely Poco Store will be present at the target place audience we gather or hangout for young people, so because we want to target a sub-culture for young people, therefore our first Poco store is collaborating with a fashion brand, CROOZ. Skate Park.
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