Written in TECHNOLOGY the
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The arrival of the stories to Instagram was in 2017, when the social network was inspired by what Snapchat was doing with its ephemeral content. Since then it has become the most interactive format and used by millions of users.
What are stories on Instagram?
It is a video or a photo published in vertical format with a duration of 15 seconds and that disappears 24 hours after being published.
This format has remained intact for a long time, however, there are other short video platforms that have decided to extend the duration of their short content to give users more freedom; one of those cases is the changes in the Chinese application TikTok.
In that sense, Instagram has tried to slow down the successful growth of TikTok through its Reels format and also by imitating its main functions, but the effort to counteract has not been enough.
Instagram keeps trying
In this context, the social network belonging to Meta company (Facebook)wants to surprise users by increasing the length of their stories to reach up to 60 seconds.
Although until now they can be uploaded with the aforementioned time, these are divided into a maximum duration of 15 seconds each. In the event that the new update is released, individually the stories will last 60 seconds.
Instagram has not yet confirmed the date that this change will be made, in the same way, they have been notified on social networks that there are some users in Turkey who have the possibility of uploading content in stories with more seconds than the normal time.
Surely the company chose Turkish users to undergo a trial run before making the official rollout to millions of people using Instagram.
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