as Instagram“includes video in general“, Marketers and content creators alike navigate the collection of video experiences like Instagram Reels and Instagram Video.
Instagram reels can be discovered on the Explore page, where more than 50% the user will be found while Instagram video has seen one 80% Increase the time spent viewing video content.
While both Instagram video experiences seem to work well, there is one constant, lingering question for content creators:
What is the difference between Instagram Reels and Instagram Video?
Instagram roles
In the beginning, Instagram Reels was a reaction to the transformative effects of TikTok with short videos. Short-form videos continue to grow enormously as people engage with the first 3 seconds of a video will sooner finish it.
By the time people finish watching the video, they’ll be completely immersed in the message of the creator. This ultimately leads to effective results such as new followers, an increase in brand awareness and user engagement.
for Instagram roles, Video time lengths range from 15 to 60 seconds. You can choose between 15 seconds, 30 seconds or 60 seconds for your video.
The Reels tab acts as a role exploration page. The Reels tab allows users to scroll through their feed to view all of the videos, regardless of their subsequent status with the creator. In other words, your findability will be easier for people to find you.
Editing functions such as filters, music, sounds, etc. are available for creators. You can use drawing and text tools, as well as insert stickers from the Instagram collection.
Users have the ability to scroll through videos and discover new content every time.
Instagram reels are short videos, so grab your viewers’ attention quickly. That being said, reels may be better suited for entertaining and funny videos than delving deep into a topic.
Instagram-Video
After discovering that the consumption of long format videos on smartphones has skyrocketed 30%Instagram took the opportunity to launch Instagram TV (IGTV). The idea behind IGTV was that creators would be able to post long videos that are typically more produced than their regular Instagram video posts or reels.
However, in October 2021, Instagram decided to ditch the IGTV solo idea and instead combine both IGTV and Instagram feed videos to create Instagram video.
Depending on the type of videos you post on Instagram, Instagram videos can be anywhere from 15 seconds to 60 minutes in length. The Instagram Video tab allows you to save previous videos from all the Instagram Live events you’ve had, or you can post long videos of up to 10 minutes (verified Instagram users can post videos up to 60 minutes).
You can also have video previews which are invaluable to the use of your brand. Brands using previews have skyrocketed their views 300%. Now imagine what results you can bring about how you can monetarisieren Your content in Instagram videos or post content sponsored by Instagram advertisements.
With Instagram Video comes the Instagram series, where you can stack a series of videos into something bigger. This works much like having a video playlist for different series of videos you may have.
The ways here are to use long videos to delve deeper into topics relevant to your brand and audience, thus creating a greater sense of community between you and your viewers. This long format video format would be ideal for lengthy discussions, series episodes, demos, or interviews.
Who knows? Perhaps you will become the next great creator of an Instagram series that does karaoke in the car or cooks dishes from popular films.
Using Instagram Roles versus Instagram Videos
Your decision on whether to create short videos for Instagram Reels or long format videos on Instagram Video depends on your own content plan and strategy.
If you want to increase your discoverability and reach a wider audience by creating short, fun videos, give Instagram Reels a try. If you want to create longer video shapes to delve deeply into a topic with your existing audience or to broadcast an interview live, try posting videos on Instagram and saving them to your Instagram video tab.
Do you have any ideas for posting videos on Instagram? Make them a reality with our free studio editor. For tips on video editing, check out our resource library for techniques and trends that will take your content to a whole new level. Follow us on Instagram @kapwingapp for video inspiration or to learn more about creating content on Kapwing.
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