Atresmedia is the leading group from television by achieving with his best November in 5 years. It rises to 28.1% in prime time, leading by 2.7 points to its rival. Good data also for Antena 3, which closes the month as the leading channel: it expires in 3 of the last 4 months and achieves its best November in 13 years.
Atresmedia and Antena 3 are once again the group and the network with the most unique viewers (20.8M and 14M per day, respectively). Furthermore, Antena 3 Noticias are the most viewed news programs and absolute leaders for 23 consecutive months and in all parameters.
‘Pasapalabra’, ‘El Hormiguero 3.0’, that expand their leadership, and ‘Your face sounds to me’, which breaks into the lead on Fridays, are the most watched programs on TV. ‘Infiel’, ‘ACI: High Intellectual Capacity’, ‘Bitter Land’, ‘To love is forever’, the most viewed series
Historic November for Atresmedia
Atresmedia has achieved the triple crown this month since Atresmedia (27.9%) is the leading TV group, despite having one less channel than its competitor; Antena 3 (14.4%) is the leading network with its best November in 13 years and laSexta (6.3%) is the leader over its rival. A leadership that also extends to prime time, the time slot with the highest consumption and most appreciated by advertisers, where the leadership also triples in Atresmedia and both channels.
In this way, Atresmedia becomes the group that grows the most in one year. In the stellar segment, the leadership increases, with 28.1% for Atresmedia, which represents +2.7 points than its rival with one less channel.
Antenna 3, lead chain
Antena 3 audiences do not stop growing: 1.6 points compared to a year ago. It is again, one more month, the most watched chain, with an average of 14 million unique viewers, well ahead of its rivals. With 15.6%, it is the leading prime time network, achieving in November the greatest distance over its competitor in 19 and a half years. It also leads the Desktop (16.1%) and Prime Time in Commercial Target with 14.6%, an advantage of +1.3 points over the next option in the target most appreciated by advertisers.
Antena 3 Noticias, the leading and most viewed news programs
The informative from Antena 3 Noticias son absolute leaders and most viewed, adding 23 months of leadership. Only Antena 3 News 1 now has 46 months of uninterrupted leadership in the desktop with its second best month of the year and the most competitive news program on television.
Some good data that it also maintains Antena 3 News 2, directed by Vicente Vallés: is the most seen on television for the third consecutive month and accumulates 16 months in a row as the leading newscast in prime time. Antena 3 Weekend News November ends like the most viewed informative option of the weekend for 16 consecutive months.
‘Noticias de la Mañana’ is the absolute leader in its time slot and Antena 3 Deportes continues as the leading and most watched sports information on TV with a record high for the desktop edition from Monday to Friday.
Antena 3 also has the most watched programs –’Pasapalabra ‘,’ El Hormiguero 3.0 ‘and’ Tu cara me suena’- and the most followed series –’Infiel ‘,’ ACI ‘,’ Tierra amarga ‘,’ Amar es para forever’.
laSexta wins its rival again
the sixth adds a new victory against his rival, over which he maintains a comfortable advantage of 1.1 points this month and which he also wins in prime time.
Regarding the thematic channels, the four Atresmedia channels (Nova, Neox, Mega and Atreseries) achieve your second best data of the year by rising to 7.2%. Nova (2.4%) is the leading theme of the year and the leading female channel, accumulating 29 consecutive months ahead of its competitor and leader of Prime Time Thematic for 21 months. Neox (1.8%) stands out in Target Comercial (2.6%), where it is the leader in the commercial segment (2.7%, 9: 00-26: 30h) in the year. Mega (1.5%) stands out among the male audience (2.1%).
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