Zoran Roso, who took over from Tencent Games in Munich, has been working in the video game industry since 2004. He has worked successively at Rockstar, Blizzard, Activision and PlayStation, always in Germany and always at the top of the marketing department. His recruitment to Tencent Games is part of the display of the international presence of the group, whose fortune initially rests on the success of its games in China. Honor of kings in head. «We are very pleased to have secured the services of Zoran, whose rich experience will be invaluable as Tencent Games expands its international marketing team to support the titles of our in-house teams and associated studios.“Said David Tyler, director of international marketing for Tencent Games since January 2021.
Currently known for its mobile games as Call of Duty Mobile, PUBG mobile Where Pokémon UniteTencent must now forge its own identity with players around the world. For this, the group is setting up its own studios in charge of producing AAA games on all platforms, in particular Team Kaiju which is led by Scott Warner (Halo) and Rositza Zagortcheva (Battlefield). These efforts are in addition to announcing games like Honor of the world of kings, acquisitions (Riot Games, Supercell, Sumo, Funcom, Soleil) and countless investments (Epic Games, Dontnod, Marvelous, PlatinumGames, Playtonic). In the quarter ended September 30, 2021, Tencent Games’ revenue outside of China increased 20% to € 1.5 billion, notably thanks to the performance of Valuing and Clash of clans (compared to 4,600 million euros of Chinese turnover).
This international deployment is even more important for Tencent as the Chinese government redoubles its imagination to boost the video game economy, either by drastically reducing the playtime granted to minors, blocking the launch of new games from abroad. for many months or, more recently, asking Tencent to stop any rollout of new applications or even updates, while the Chinese authorities review its catalog. A temporary measure aimed at ensuring that applications comply with laws on cybersecurity and privacy of user data. As explained Daniel Ahmad |, a specialist in the Chinese market, this is the first time that the authorities have begun to control all the applications of the same company. Tencent currently publishes more than 100 games and more than 70 other applications in China.
- Read also | Tencent shows strength and announces Honor of Kings World action-RPG
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