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The new products could hit store shelves early next year.
The categories in which Rimi is currently most sought after by local suppliers are various categories of dietary meat, lactose-free and gluten-free, such as goat’s milk products, as well as vegetarian and vegan offerings. After the forum “Grow Latvia” organized by “Rimi Latvia”, 50 producers have applied with “Rimi” specialists, who offer both the products of the mentioned categories and meat, fish, bread products, drinks, fruits, vegetables and also dog treats.
“We are pleased with the great interest of the new producers. Rimi always prefers the products of domestic producers whenever possible, leaving foreign alternatives to situations where local producers are unable to provide the necessary volume and quality to Rimi’s customers. We hope that from this large The interests of producers will be formed through good cooperation, within which we will support the development of the best ideas, “says Milans Blūms, Director of the Rimi Latvia Category Department.
He points out that dating talks are underway with the new manufacturers to see how ready they are to work with Rimi. Manufacturers whose products would be of interest to buyers and who will be able to provide sufficient volumes will be able to start negotiations on the introduction of products on the shelves of Rimi stores, but manufacturers who offer smaller volumes will have the opportunity to enter the concept store “Klēts”. After consulting with Rimi specialists, manufacturers whose products have the potential to reach the shelves of Rimi or Klēts will have the opportunity to improve the specification of their products or improve their production cycle to meet the required quality requirements.
“The speed with which new products reach stores depends on a number of factors: the readiness of manufacturers to react quickly and make the necessary improvements, production capacity and other conditions. It must also be taken into account that “In any case, I hope that next year we will be able to offer Rimi customers new, interesting products,” says Bloom.
“Rimi Latvia” has more than 130 stores of various formats throughout Latvia. The “Rimi” e-store has also been operating since 2019.
Representatives of small store chains also at the end of September this year “Delphi Business“stated that it is determined not to lose competition in the fight with the new player of the Latvian retail industry”LidlEveryone mentioned their trump cards and strategies, but in general predicted that the biggest influence would still be felt by the trade giants operating in the Latvian market.
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