In front of the headquarters of the Goldbach advertising store in Küsnacht, you can now “see the future of advertising”, as the marketer writes about a testimonial.
At first glance, you can see a normal, digital advertising space with a 75-inch LCD screen. This “CityBreeze” is anything but ordinary: It combines the digital advertising space with living moss and an innovative filter technology from a Brandenburg start-up.
The out-of-home marketer Neo Advertising, which is majority owned by Goldbach, is planning to market the «CityBreeze» screens in Switzerland. This fits perfectly with Neo Advertising’s CO2 neutrality strategy.
A “CityBreeze” can clean, cool and humidify up to 1400 cubic meters of air per hour, which corresponds to the air that 2800 people breathe per hour. The active moss filters can remove up to 82 percent of fine dust from the air and thus demonstrably improve the air in the immediate vicinity.
The “superhero” who makes this possible is a plant that is over 450 million years old: moss has an enormous surface area due to its many fine, thin leaves. The approximately two square meters of moss that grow in the CityTree corresponds to an active moss area of 60 square meters, through which fine dust from the air is bound and metabolized. Moos can also bind moisture and release it again in the form of evaporative cooling. This creates a refreshing effect of around four degrees. “This natural wonder is actively ventilated and optimally supplied by smart technology.”
The “CityBreeze” is the first digital out-of-home solution that cools down its surroundings instead of heating them up. The combination of digital outdoor advertising and fine dust filters makes sense: Information and advertising as well as the selective increase in air quality are placed where as many people as possible react and benefit from it.
Christian Vaglio-Giors, CEO of Neo Advertising: “With Green City Solutions and the ‘City Breeze’ we are adding a format to our portfolio that fully meets our requirements as well as those of the residents and visitors of Swiss cities.”
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