Snapchat and Sony team up to launch AR music lenses

Snapchat has signed an agreement with Sony Music Entertainment to integrate the music of your artists into your sound library in the app. He also revealed that he is working on developing new AR music glasses.

So before long Snapchat users will find “sound lenses”. These will have a pre-selected song with a lens that will transform images of anyone simulating their singing and cameo sound lenses that apply visual effects.

Snapchat has taken advantage of the capabilities of Augmented Reality in very different ways in recent years. As we have seen in Talent Republic. Like him Snap Lensathon O Snap Calaverita Lensathon.

Snap’s partnership with Sony

The partnership between Snapchat and Sony Music Entertainment takes place at a time when access to unique sounds has become a competitive advantage for social applications.

Similarly, the alliance comes just two weeks after Snapchat will form an agreement with NBCUniversal to grant its users properly licensed sound clips from several of its TV shows and movies.

Remember that Snapchat has collected numerous partnerships with studios and companies in the music industry. Such as Universal Music Group, Warner Music Group, NMPA, Warner Chappell, Kobalt, among some others.

The new Sony Music Sounds catalog will be available to Snapchat users globally using the iOS and Android operating systems.

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