11/21/2021 at 08:00
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Roger Federer is one of the best players in the history of tennis and one of those who is best focusing his career in the offices. Owner of the Laver Cup, a tournament that pits Europe against the rest of the world, the Swiss athlete also became a shareholder in On Running months ago. It is one of the fashion sneaker brands, which has recently decided to enter the Spanish market directly without the need for distributors.
The company has already opened a first point of sale in El Corte Inglés at Portal de l’Àngel, in Barcelona, and has signed a former senior Under Armor official to pilot its expansion in Spain. This is Jens Ullbrich, who has already led this transition for the American multinational after going through other companies in the sector such as Reebok or Adidas.
Despite their short time and the peculiarity of their designs -the sole resembles a concatenation of cubes-, the brand already generates more than 2.4 million euros in the country. So now you know, every neighbor you see with one of these models, you will be contributing to Federer’s business empire, which in sponsorships amounts to more than 90 million a year.
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