Masterful and priceless business lessons from Jeff Bezos, the most successful mogul of the modern era. A business masterclass in 10 sentences
# 1: market research
Market research doesn’t help. If you had gone to a customer in 2013 and said, ‘Would you like to have an always-on black cylinder in your kitchen the size of a Pringles can that you can talk to and ask questions to, that also turns on your lights and plays music? ? ‘ I guarantee you they would have looked at you strangely and said, ‘No, thank you.’
# 2 The best customer service
«The best customer service is the one where the customer doesn’t need to call you, they don’t need to talk to you. It just works.
# 3: Answers
“If you only do things where you know the answer beforehand, your company disappears.”
# 4: word of mouth
“If you build a great experience, customers tell each other. Word of mouth is very powerful.
# 5: details
“If you don’t understand the details of your business, you’re going to fail.”
# 6: evolve
“In business, the dangerous thing is not to evolve.”
# 7: The Three Ideas
“At Amazon, we have had three great ideas that we have had for 18 years, and they are the reason for our success: Putting the customer first. Invent. And be patient ».
# 8: The customer at the center
“If you focus on the competition, you have to wait for a competitor to do something. Being customer-centric allows you to be more pioneering. “
#9 Frugalidad
“I think frugality drives innovation, as do other constraints. One of the only ways to get out of a tight box is to invent your way out. “
# 10: Business Cufflinks
Failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it will work, it is not an experiment. “
UX Planet
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