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Israeli startup Redefine Meat will start offering 3D printed vegetable “meat” products in select high-end restaurants in Europe, the company announced on Tuesday, also revealing “the world’s first” whole cuts that look like lamb and beef.
Thus, the company claims to have “broken the holy grail of the alternative meat industry”, which largely produces minced products that often lack the fibrous texture of animal meat.
Redefine Meat’s range of products, called New Meat, now includes all types of cuts, including burgers, sausages, lamb kebabs and ground beef. Meals prepared with the products will be available in restaurants such as Marco Pierre White’s Steak Houses in the United Kingdom, a chain of 22 restaurants created by the famous chef Marco Pierre White; in the Indian restaurant Brigadiers, also in the United Kingdom; and Michelin-starred restaurants Ron Gastrobar in the Netherlands by Dutch chef and Ron Blau.
In Israel, dishes with Redefine Meat products are sold in about 150 restaurants and bars, according to the company, including a coffee bar and the Montefiore Hotel in Tel Aviv.
The company is working on launching in the United States and Asia.
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