The Highsnobiety Concept Store “Gatezero” has been opened at Zurich Airport. A changing range of luxury brands is offered.
editorial staff
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18. November 2021
The concept store “Gatezero” of the company Highsnobiety occupies 120 square meters in the Airside Center of Zurich Airport. For six months, a curated range of international brands in the product categories ready-to-wear, shoes, watches, jewelry, eyewear and care products will be offered there. Acne Studios, Advisory Board Crystals, Gucci, IWC, Loewe, MediCom Toy, On Running, Salomon, Sigg and Saint Laurent brands are represented. In addition, limited editions and the Highsnobiety Private Label Collection will be available.
A special feature of the Gatezero is that the retail space is filled with constantly changing brand activations and experimental space expansions, reports Zurich Airport. The concept store should be a platform in which travelers can discover brands and products in an exciting environment, this is also supported by the open and raw aesthetics of the store.
As Heidi Köpple, Head Commercial Centers Flughafen Zürich AG, says, the project is very important to both Highsnobiety and Zurich Airport and has therefore been further developed and promoted despite the pandemic. (ah)
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