United Group, the leading provider of telecommunications services and media in Southeast Europe, announced on Wednesday that Nikolay Andreev has been appointed CEO of Bulgarian telecom operator Vivacom as of December 1st.
Nikolay Andreev – the current CEO of Nova Broadcasting Group, the largest multiplatform media company in Bulgaria, part of United Media, the media division of United Group – will take over from Atanas Dobrev, who announced his resignation in August.
United Group announced that Dirk Gerkens, Director of Programming, Production and Advertising Sales at United Media, has been appointed CEO of Nova Broadcasting Group. Gerkens, whose professional experience includes positions as CEO of RTL Klub and CEO of TV2 in Hungary, will combine the new responsibilities with his leadership role at United Media.
Source: NOVA
“We are pleased to announce the names of two established managers. Niki is a versatile professional with proven leadership in various industries. He did an outstanding job for the development of Nova Broadcasting Group, to today’s success of the company. And Dirk is a highly valued European television manager with over 25 years of experience in this field, “said United Group CEO Victoria Boclag.
“On behalf of the company’s board, I would like to thank Atanas for the development of Vivacom under his leadership over the past eight and a half years, as well as for the successful integration of the company into the United Group. “I am glad that we are appointing a very successful leader from the group to continue his work,” she said.
Boklag expressed confidence that with the new CEOs Vivacom and Nova Broadcasting Group will build on the success they have had in recent years. “The Bulgarian market and our business here are very important for United Group. I am sure that the development of both Vivacom and Nova Broadcasting Group will continue to expand more and more, “she added.
Nikolay Andreev joined Nova Broadcasting Group in 2009 as Chief Financial Officer, and in 2019 took over the management of the company. Prior to that, he was CFO and Investor Relations Director at Devin AD. He has held various management positions for Bulgaria and the countries of Central and Southern Europe in the international corporation Unilever.
In 2014, he won the Best CFO award at the annual ceremony of the EY and Forbes CFO Forum for his professional achievements and contribution to the development of the profession. Nikolay Andreev has a master’s degree in finance.
Dirk Gerkens joined United Group last year and is part of the Board of Directors of United Media. He is directly involved in the management of Nova Broadcasting Group after the company was acquired by United Group almost a year ago.
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