The aim of the campaign is to inspire potential applicants for the police profession. Other potential people should also be made aware of the vacancies. The campaign was developed in-house by the Zurich canton police (in collaboration with a creative agency). It is posted online through a wide variety of channels. The planned media mix in the Mediaschneider concept includes social media, video, display and programmatic. The campaign has been online since the beginning of November 2021 and will continue for a long time.
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