LG SIGNATURE, the premium brand of LG Electronics, has announced that award-winning artist John Legend is its newest Brand Ambassador. Legend will be collaborating with LG SIGNATURE for an upcoming holiday campaign, titled Legendary Gift: the SIGNATURE, which features a collaboration between LG’s premium brand and Legend’s wine label, LVE: Legend Vineyard Exclusive. Considered one of the most famous and beloved artists of his generation, Legend is the first African American and one of 16 people to achieve EGOT (Emmy, Grammy, Oscar, Tony) status.
To celebrate this partnership, a new holiday song by John Legend called “You Deserve It All” is released today and is available on 11 streaming platforms including YouTube, Spotify, Apple Music, Amazon Music and Pandora, among others. . * The song, produced by Grammy Award-winning Raphael Saadiq, was co-written by Legend and Meghan Trainor, singer and songwriter of “Diamond” songs, exclusively for LG SIGNATURE. Drew Kirsch – who produced videos for Taylor Swift and Shakira – Directs the music video which will be released later in the holiday season.
Legend will extend his role as ambassador next year with a unique collaboration between his wine label LVE and LG SIGNATURE. A Napa Valley event hosted by Legend in the spring of 2022 will showcase the LG SIGNATURE Wine Cellar with its proprietary technology to maintain precise temperature and humidity control so fans can enjoy the Optimal flavor and taste of Legend wines at home.
“I am delighted to be partnering with LG SIGNATURE for the holiday season,” said Legend. “This new song is about giving your loved ones the best you have to offer. LG SIGNATURE products are innovative, creative and so special. The holiday season is a time to come together to welcome family and friends in the comfort of your own home, and LG SIGNATURE products will make it even more enjoyable. “
Lee Jeong-seok, director of LG Electronics’ global marketing center, said LG Electronics will communicate the aesthetic and technical value of its high-end home appliance products to support LG SIGNATURE’s philosophy according to Which Art Inspires Technology And Technology Complements Art. “Legend is the perfect embodiment of the LG SIGNATURE brand philosophy,” said Mr. Lee. “We couldn’t be happier to partner with such a great artist to help communicate the timeless value of LG SIGNATURE. to even more consumers around the world. “
LG SIGNATURE is committed to working with exceptional people from diverse backgrounds to communicate its brand philosophy and showcase the unmatched style and quality of its premium home solutions. Global ambassadors include international style icon Olivia Palermo, top professional golfers Ko Jin-young and Park Sung-hyun, and acclaimed ballerina and American Ballet Theater principal Misty Copeland.
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