Facebook, now under the company name Meta, has just lifted the veil on new purchasing features. Mainly dedicated to group administrators, these relate to group shops, product recommendations and a live shopping test.
Administrators can use it to create an online store on their Facebook page. They are the ones who collect the money. According to statements Yulie Kwon Kim, vice president of product management at Meta, made to TechCrunch « The money goes to the group administrator and they can decide how they want to use it. “She added that” It’s a great way for people to support and keep the group alive. »
A purchasing tool for businesses and creators
Facebook has done a lot of work in creating shopping tools for creators and businesses. As the holiday season is just around the corner, it makes sense that the company is launching new ways to spend money on the platform. During its community summit, the social network announced its plans for group monetization features including fundraisers, stores and memberships.
The web giant also indicated that users often ask for product recommendations in groups. Now therefore, if a user mentions a product that is listed in a Facebook store, he can mark it and include it in his comment. The best product recommendations from the groups will appear in user news feeds.
Convenient functionality
For several years now, the group has been offering direct purchases. However, as partnerships between brands and designers multiply, the app has started testing a feature that would make these collaborations more transparent. Today, instead of an influencer directing people to another page to watch them sell a product or vice versa, creators and brands can cross paths directly on their two pages.
This new feature is a real boon for all group admins. Indeed, these stores could offer them an additional source of income. It will also be the perfect way for internet users to easily find and buy the product they need. These tools are already available on Android and iOS.
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