The Teatro Real and Masterdcard join forces in the project “One by one”
The Royal Theater and Mastercard and the Royal Theater have presented “Uno por uno”, a novel initiative in Spain that promotes economic donations to finance four projects, promoting the involvement of civil society in promoting music and the performing arts, the inclusive education, youth support, affordability and environmental advocacy. For this, six terminals have been installed in different areas of the Royal Theater, created and configured for the service of direct donations from individuals, which will be operational from November 13 and for a year, coinciding with the premiere of the opera Partenope by Georg Friedrich Haendel.
Through a quick, simple and intuitive procedure you can make financial donations through payment contactless, with a bank card or mobile device. Viewers will be able to donate from € 1 and choose the amount they prefer to contribute, as well as benefit from the corresponding tax deduction. This project has a Mastercard commitment to match every donation[1] to be carried out. This design of creative citizen sponsorship concepts can be applied to a wide variety of initiatives in the future.
The four projects proposed on this occasion are: Social Program-Inclusive Musical Group, Young Talent Program, Accessible Royal Theater and Priceless Planet Coalition.
Created in 2020, the Inclusive Musical Group of the Royal Theater is a national and international benchmark initiative that shows how the inclusion of neurodiversity is possible in a space of artistic and musical excellence. Through research, development and innovation, a group of young people of different cognitive levels come together through joint musical practice, developing their faculties, motivation, individual responsibility and social habits.
Young Talent Program: within the framework of their commitment to young people as a fundamental lever to promote the sustainability of opera, the Teatro Real and the Fundación Amigos del Teatro Real, develop the Crescendo program, which seeks to promote the talent and training of the young people for their integration into the world of work. The initiative aims to offer professional experiences and introduce young artists in order to prevent the flight of talents and offer them opportunities at the beginning of their careers.
Accessible Royal Theater: over the last few years the Royal Theater has reaffirmed its commitment to the inclusion of the most vulnerable groups with different initiatives aimed at fostering their approach to music and culture. Since 2015, its accessible mobile application allows downloading the subtitles of the work that is being performed to follow it in a synchronized way. This initiative has the backing of the Royal Board of Disability.
Priceless Planet Coalition is a global platform launched by Mastercard in 2020 with the aim of uniting the sustainability efforts of its global network of customers, consumers and partners to preserve the environment. Together with this group of companies and individuals, Priceless Planet Coalition has committed to planting 100 million trees in five years.
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