Nike Inc. wants to sell sneakers that you can’t wear.
The company filed for the brand last week, indicating that the giant wants to sell digital versions of its shoes, clothes and other goods with its logo in virtual worlds such as video games, writes The Wall Street Journal.
Consumers are already paying significant sums for digital works of art as well as digital design of sneakers. Celebrities like Martha Steward are also hoping to make money by selling NFT.
For Nike, the move could be a way to protect its brand in virtual worlds and prevent copies from appearing in games, says Josh Gerben, a lawyer. “Virtual worlds […] they are likely to become a source of income for Nike, “he added.
For now, they’re just talking about intent, so Nike may not end up selling virtual sneakers. The company declined to comment.
In addition to the popular logo, she wants to protect the slogan Just do it.
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