JABODETABEK MEDIA – Policy tracking application by product Apple turns out to make make a loss on platform social media as much as 9.85 billion US Dollars or approximately 140.2 trillion rupiah.
Reporting from The Verge, The Financial Times investigation team found that Snapchat, Facebook, Twitter and YouTube suffered revenue losses after the new policy Apple.
Known last year Apple announced ‘The App Tracking Transparency Policy’ (ATT) policy that requires application request permission to track user data.
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The policy is enforced from April 2021, when users do not choose the policy, there will be restrictions on use application.
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New policy Apple will force platform social and application others get more creative with their ads.
Facebook is platform most disadvantaged by this policy. This is because Facebook must create a new infrastructure.
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Digital advertising consultant Erick Seufert explained that building a new infrastructure would take at least a year for new frameworks and tools to be developed.
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