Posted on Oct. 27, 2021, 10:33 a.m.Updated Oct 27, 2021, 10:42 AM
Faced with Apple’s advertising restrictions, all “social” firms do not seem equal. After Snap’s stock market tumble at the end of last week, all eyes were on Facebook, which released its quarterly results on Monday, and then Twitter, which did the same on Tuesday. If the first has held up well, the financial markets were however not the most optimistic for the microblogging site which does not have the financial depth or the extraordinary audience pool of the Menlo Park giant.
But the blue bird firm has finally cashed in the anti-advertising tracking measures deployed on iOS by Apple, via the mechanism known as ATT (“App Tracking Transparency”), last spring. Between July and the end of September, Twitter generated quarterly income of $ 1.28 billion, up 37% over one year. Either better than expected by Wall Street. In detail, the group’s advertising revenue (which weighs 88% of its total turnover) even jumped 41% over one year.
–
