Do you love wine while wanting to make a positive contribution to the environment? Here are simple steps that will really work in the climate accounts.
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For many, the impression begins to take hold even as they hold a heavy glass bottle in their hand. The feeling of luxury. Quality. Weight. Do you recognise your self? The brain plays a trick on you. To put it this way: a lot of rail can be bottled in heavy bottles. But the notion that weight is inextricably linked to quality slows down the much-needed packaging revolution. So if I’m just going to give you one concrete tip on environmental measures that actually work, this is it: become friends with light bottles. Quick.
Wine is the exception.
We had not tolerated such an insane waste of packaging on other products, had we? Imagine if you bought a sofa, and the packaging weighed more than the furniture. But that is exactly the reality when it comes to wine. The content usually weighs 750 grams. The heaviest armor bottles weigh 1.5 kilos. The packaging must be transported over large distances, with all that entails in terms of emissions. But it is the return that leaves the biggest imprint. Had we been able to pawn the bottle, wash it in Norway and return it to the market, the problem would have been somewhat reduced. The situation is this: The bottle is crushed and melted at 1250 degrees. The smelters use energy, and it is rarely clean. As a rule, the heat comes from coal or oil. The farther away the bottle is produced, the worse it is. So why is the transition to lighter packaging slower than expected?
- See Ingvild Tennfjord’s wine recommendations further down in the case.
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