Instagram is going through big changes this month. IGTV experienced a rebranding, and on October 19, 2021 Instagram announced its first week of product.
Every day, users can expect a product or feature drop that makes storytelling for YouTubers possible. Collabs is the first to show up.
What is Instagram Collabs?
Collabs allow users to co-author feeds and reels posts. When you mark the creator, each user name is displayed in the header for easy recognition. A maximum of 20 employees is currently permitted.
Not only will the feed post or role be given appropriate credit to each creator, but it will also appear in each account with shared likes, views, and comments. This means more exposure while viewers can easily find and follow all YouTubers involved in the collaboration. It’s a win-win situation for everyone.
How to use Instagram collaborations
This new feature is slowly being rolled out, but if you’re lucky enough to already have access, it’s easy to get started. In this section, I’ll provide a step-by-step guide on how to do your first of many collaborations for Instagram.
- Open Instagram and tap the + (plus sign) in the top right corner of the screen.
- Tap roll and record or upload a video.
- On the final screen, tap Mark people, then Invite employees.
- Find a username and tap on it to select the account.
- Tap complete to save the changes.
Once published, your reps will receive a notification to accept or decline the invitation. If accepted, the feed or the reel contribution will be shared on both profiles. All that’s left is to see the views, comments and likes!
What collabs mean for creators
The collabs feature is a reason to celebrate, and here’s why. This is what collaboration used to look like on Instagram. Users share posts on their respective platforms, tag each other, and wait in anticipation of an influx of followers and engagements.
However, the reality is not that exciting. Many flagged story posts, captions, and photos don’t appear when users quickly scroll and tap through content. This is where collabs comes in.
With usernames in the header, creators are easier to find than tagged captions and stories. You don’t have to worry about someone tagging the wrong person or neglecting to add a tag. This returns ownership and recognition to the creators regardless of the number of their followers. Overall, I’m curious to see how YouTubers use this feature.
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