How to get more followers on Instagram
If you are looking for us to advise you on how to buy followers and interactions, this is not the news you are looking for. In this news we will explain how to get more followers on Instagram in an organic way without shenanigans.
In the last year, Instagram has incorporated new functionalities that allow to improve the experience of the followers, achieve a greater interaction, and, therefore, a greater reach and a greater possibility of obtaining new followers.
We know that getting good results on Instagram is not easy. That is why you have to have these three pillars burned into your head:
- Constant work
- Care of detail
- Patience
There is not a technique to get followers continuously and much less massively. If you are not a public figure or a recognized brand, you have to work and take time. The best way to get followers is for users to see your profile and for this you need to look at the Reach. What is scope? We explain it to you below.
Index:
WHAT IS SCOPE IN INSTAGRAM
The reach is the number of unique users who see your publication in networks without having to invest in advertising. It is key to reach more people and, therefore, have a better chance of getting followers and potential clients.
In order to increase your reach and set a strategy, you must know how the Instagram algorithm works.
HOW THE INSTAGRAM ALGORITHM WORKS
The platform in its latest updates has announced that the feed or wall of each content creator will depend on these main factors:
- Interest: the more interesting your content is, the more interaction the user will generate, therefore, Instagram will show it more frequently. Keep in mind that Instagram counts everything as interaction: instastory views, reels, comments, shares and saves.
- Opportunity: lean on the trends and commemorative dates that there are daily, but be careful, you don’t have to be part of all of them.
- Frequency: when you want to achieve a goal, discipline and perseverance are your best allies.
- Relationship: as in real life, generate a bond with your followers. This will give you user loyalty and also high engagement in each publication you make.
The algorithm takes into account all the accounts that the user is interested in; that is, those accounts where the user gives more likes, generates visits, leaves comments, sends messages and saves the publication.
For business accounts, the Instagram algorithm, for example, rewards novelty: content, formats, and connections or interactions. Therefore, it is very important to maintain a constant flow of posts and be patient.
MAKE VIDEOS!
Videos (IGTV – Reels) have a greater reach than posts. The reason:
Your account has a greater reach the longer you spend users on Instagram.
The point is that we prefer to do as a user when you enter a social network like Instagram and where you spend more time.
Do you want to read great texts as if it were a blog? Or do we prefer that they explain it to you with a video in a fun way?
Do you watch a photo for a longer time or do you watch a video for a longer time?
We are looking for fun, entertainment, learning in a short period of time.
Multiple studies have shown that images generate more interaction in terms of likes, but videos generate more comments and user engagement.
CHOOSE OPTIMAL PUBLICATION TIMES
If you use a personal profile, you will have to discover over time what are your best times to publish, if your profile is commercial, you are in luck! Instagram offers them to you in the Insight section.
- Step 1: enter Insight / statistics.
- Step 2: go to your audience and click on total followers.
- Step 3: we recommend modifying the days in the last 14 days to be able to see the trend that is modified in the upper part on the left.
- Step 4: Scroll until you reach moments of more activity and you will be able to see it both by days and by hours.
PUBLIC INSTAGRAM STORIES
Instagram Stories are a great opportunity to stand out from the competition and tend to have a greater reach on Instagram because they rank above the feed.
It is recommended to upload two or more Stories a day, creative stories. Here we leave you certain topics that you can discuss:
- Day to day in the company
- Memes
- Motivation phrases
- Events
- Product promotion
- Tips
- Polls
- Games
ADOPT ACCESSIBILITY
Accessibility is one of the great opportunities to have in terms of increasing reach on social networks, since there are many people who have some type of disability and, if you do not make your content accessible, you are losing part of your target audience.
- Enable automatic subtitles for your IGTV. They are available in 16 different languages.
- Use alternative text for your images. These are snippets that describe the photos for anyone who cannot view them.
- Check that your color palette is comfortable to see and read.
- When recording videos, make sure your face is visible to lip readers, and try not to have a lot of background noise.
CHOOSE THE MOST POPULAR AND SUITABLE HASHTAGS AND EMOJIS FOR YOUR TARGET AUDIENCE
The use of a hashtag helps your publication to be in trend, since Instagram users search for different topics on this platform daily through them.
If you want to know how emojis affect consumersclick here
INTERACT WITH ACCOUNTS WITHIN YOUR NICHE
You have to generate interactions that motivate the users of the platform to follow you.
An excellent option is to search for similar accounts and leave some likes and comments to start a conversation, but it is important that all the interactions you initiate are attractive, since the effectiveness of your strategy will depend on this.
The intention of this is to awaken the curiosity of users who may be interested in your content, which would be reflected in the number of visits to your profile and your potential to generate followers.
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