The Esprit brand is back in the earthenware city. Just a few months after having lowered the curtain at Carré Louvain, where she had been established for nearly ten years, she opened a new ready-to-wear store for men and women on Wednesday, November 10, rue de la Chapelle, in the old premises. de Celio, closed at the end of August. The commercial unit quickly found a buyer. “We signed a new franchise agreement”, explains Gaëtan Rohr, the manager.
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Other openings under study in Moselle
In September, the development work began. “The old Celio furniture has been dismantled. The walls have been repainted. New furniture, specific to the brand, will soon be installed.
New, the store will offer all the Esprit ranges for women and men’s clothing. Three employees will be employed alongside the manager, from the surrounding area. He was keen to open his first Esprit store in Sarreguemines. Others could follow in Moselle. “Several municipalities have shown interest”, including Thionville.
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Visibility and rent played a role in the choice of location
Almost € 150,000 is invested in the opening of the store. The choice of its location has been carefully considered for its visibility and… its cost.
At Carré Louvain, which was guaranteed a new boost with the opening of a supermarket, rents are still considered too high. “For an equivalent area (217 m²), the additional cost amounts to € 1,500 per month. “In the heart of the pedestrian zone, where several cells are free, the price is also too expensive. What to cool the candidates.
To fight against these vacations, encourage owners to review rents and renovate their property, the municipality has also introduced a tax on commercial wasteland, from 1is January 2022.
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