A reporter from Singapore tried her hand at influencer activity for a month. She recounts her attempts to stage her life and gain new subscribers.
The day before the photo shoot, total panic. I had stuffed my bag with ten different outfits, two pairs of shoes, a straw bag and a parasol, but I knew I had forgotten something. Oh yes ! a picnic mat. Without this carpet, it is impossible to reproduce the photo I spotted on Instagram, where a young woman was lounging on the lawn of the Marina Barrage [en plein cœur de Singapour], with designer sandals and a designer bag casually placed at his side.
It’s been a week since I gave myself thirty days to become an influencer with 5,000 followers, a project as part of a survey for the Strait Times [qui a donné lieu à cet article et à une vidéo]. After a few days it became apparent that with my most boring everyday life, posting pictures of myself regularly, i.e. at least every other day, was going to be complicated without a new wardrobe. , a new personality and a new life, and real photoshoots. The next day, I went on an expedition with a photographer to the most instagrammable corners and cafes of Singapore.
Avocado Toast
I started by ordering an avocado toast and not a mushroom toast, because I figured the color green would look better in pictures. Eight hours later, at the rate of one change of outfit per hour, the intern who acted as my photographer had hundreds of photos of me on his phone. And, at the end of the day, he solemnly declared to me: “I will never date an influencer.”
Needless to say, it was the most tiring day of my career. Although I imagined that becoming an influencer was not going to be easy. Before the photoshoot, I chatted with Sheryl Ho (@sherbabes), a 26 year old influencer with around 16,000 Instagram followers, and she was the one who taught me how to stage and accessorize my photos. .
Even a simple snap of her in her sofa at home requires careful staging – candles of varying heights to create depth, cushions to fill in empty spaces, and several attempts to position herself perfectly in the center of the sofa. For a single post, she takes about fifty photos, makes small adjustments every ten photos, and then she uses professional software for the perfect rendering. Then there is the pose, which is crucial. I learned to show my knees, to cross my legs at a certain angle, my feet outstretched and discreetly thrown back to lengthen my 147 centimeters. Which is far from being won.
Take out the wallet for subscribers
When I asked him the secret of a particularly complicated pose where we
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Jan Lee
Source
Founded in 1845, The Straits Times is the city-state’s most widely read daily. Anglophone newspaper of reference in South-East Asia, it adopts positions close to the Singaporean government but offers good analyzes on all countries.
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