To know remotely if his child is having his drug treatment is the goal of the connected box put into service under the name of Bioggy by the pharmaceutical laboratories Biogaran. The box is now in the marketing phase.
The project will have been carried out at a rapid pace from the idea to its realization and carried out in a few months, in a multi-business context and in an agile manner, underlines Frédéric Riou, CIO of Biogaran with the mobilization of the DSI of the laboratory. As part of the system, parents for their part are provided with a mobile monitoring application. The child’s GPS position is transmitted. The child is alerted when he has to take his treatment, and he himself confirms that he has taken his treatment.
The “Bioggy” connected box has been launched by the Biogaran Laboratory to help children with chronic diseases to better follow their treatment. The box allows children to gain autonomy in the management of their pathology. The child can receive reminders to take their treatment, send notifications to their parents and call them in an emergency. Thanks to the app, parents can schedule reminders, track the day’s events and geolocate their child.
In order to create notoriety for this new product, the Serviceplan Health & Life agency signs the animated film that accompanies this launch. For this launch, a full 3D animated advertising film was designed. It will be broadcast on television from October 3 in 30-second format. Addressing a family target, we find in this film the communication codes of Biogaran, a spirit of inventiveness and empathy of the laboratory. A link between all the films of the saga, the signature of the message carries the promise of the Biogaran laboratory: “Biogaran. Every day, act for health ”.
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