Many people have asked me how functional is the famous Facebook button to promote … For those who use Facebook pages you will mostly know what I mean.
And it is that, as a result of this pandemic, many have opted for the promotion of their products and services to achieve sales through the Facebook and Instagram platforms (I mention Instagram because it is part of Facebook and it is from where you can also create promotions for this platform).
This button was introduced in 2012 by Facebook as “promote this publication”, a simple way to promote content without having to go to an ad manager, which surely some of you have no knowledge.
I emphasize to highlight the difference of using this easily accessible button in which it will only let you make a segmentation by AUDIENCE, BUDGET AND CAMPAIGN DURATION. This totally affects your target because we stop including their behavior, you will not be able to exclude fans or contemplate them, nor will you be able to improve the objective of your campaign, which may be to obtain clicks, interaction, potential clients or simply traffic.
Also, when using this famous button you cannot choose where you want your ads to appear, if in the format of stories only, in the mobile version, in the news or search section.
In addition, the metrics that you get derived from using this button are scarce and this is like going around blindly because you will not know exactly what is working, by what means the ad is serving the most, at what time they see it the most, etc.
Many people use this famous button and it has served them, however it is a reality that in the long run they will fall short to create more complex strategies that leave more information on the user and sale.
It is recommended that the ad manager be used as focused on the type of advertising campaign to be carried out for best results. Although it is very intuitive, it would not be bad to take a course for its correct handling. Believe me the investment that is made in knowledge, you can recover it in the short term.
I hope this article is useful to you since I intend that you improve the performance of your promotions and do not waste your money, since as an entrepreneur it is necessary to take care of any leak that cannot be converted to sale.
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