Instagram seeks to show its value as a tool for self-awareness with a new campaign whose appearance resembles a style experience Black Mirror.
Within the world of social networks, there is one that manages to predominate due to the presence of influencers and millions of images shared daily, Instagram. The study of Digital 2021 made by We Are Social in a joint work with Hootsuite, shows the most important data and statistics within social networks, among which we find the most used networks in the world, where Facebook is leading the list with 2,740 million people, YouTube in second place with 2,291, WhatsApp in third with 2,000, FB Messenger in terms of 1,300 and Instagram in fifth place with 1,221 million.
Despite being in the fifth place of the most used social networks in the world, Instagram is positioned as the first platform chosen by influencers to create their content and carry out marketing strategies. A study conducted by Social Publi, showed that this platform is 75 percent preferred by influencers to make their publications (2019), being used by 68 percent of male influencers and 82 percent in the case of women, predominantly over the others like Twitter, Facebook and YouTube together. Similarly, a study of StatistaIn September 2020 alone, Mexico had more than 315,000 nano-influencers.
Instagram is one of the most important social networks of the moment and has managed to remain among the best thanks to its constant updates, new functions and campaigns where it is in charge of showing its value.
Instagram threw a Bell call “Yours to Make”, which may be somewhat familiar to those who have seen Black Mirror. The main objective of this is to present itself with a new perspective, where it is a tool to promote self-knowledge and for users to discover who they are. In accordance with Direct marketing, Instagram mentions that:
“Show how you can explore who you are with Instagram.”
“For young people, identity is not defined. It’s something that’s constantly being explored, whether it’s connecting more deeply with the people you care about, discovering and experimenting with new interests, or sharing your opinion. “
Despite the message that the platform shows, users manage to notice the similarity of the video with the series of Netflix “Black Mirror”, which tends to show a futuristic world where the use of technology is essential and how it can harm those who use it.
new black mirror episode looks shit pic.twitter.com/GzVXXNB8cV
— Matt Navarra (@MattNavarra) September 23, 2021
The video shows how the scenes happen in a similar way to how we do it on the social network. In most of the video they show us different people individually and in groups, always with their mobile phone, using filters, in any type of situation, such as playing sports, with their friends and on public transport.
Previously Insgtagram stopped what to talk in social networks, since within one of the research that is in charge of making Facebook, one managed to reach the information centers of The Wall Street Journal, since it made public one of these called “The Facebook archives“, Which shows that Instagram is toxic to its usersespecially for women. According to the report:
“32 percent of girls say that when they feel bad about their body, Instagram makes them feel worse.”
Among the main reasons why this happens may be the very presence of influencers and stereotypes of unattainable or unnatural beauty, where female influencers predominate.
Shortly after this information leaks, Instagram has released this new campaign in the style Black Mirror with the intention of advertising this platform as a self-awareness toolIs it a strategy that seeks to eradicate the damage caused by research?
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